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USReference.com: Hits, Page Views, and Unique Visitors

What is the difference between: Hits - Page Views - Unique Visitors

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Hit: What makes up a hit? Just about everything. If your total hits = 5,000 a week then that means that every image (gif, jpg etc), audio file, form, and the page itself gets dumped into this category. This is the least reliable way to view your web sites success because it counts every item that is being "transferred" from the web server. From a web hosting company stand point the "hits" are all counted as internet transfer. The more images and supporting files that you have the more transfer you will generate. 

Page Views (impressions): This is probably the most accurate way to date to measure a web sites' success. Page views count every "page" (.asp, .html, .htm, etc). Every time a person types in your URL (domain name) that person receives a "page view" If they go to another page in your site then that is again one more page view. So if a person visits 6 of your web site's pages then that would be 6 - page views. Normally you would have a lot more "hits" than "page views." As an example for every 2,000 hits on USReference.com there are about 300 page views. From a developers stand point this means I am slowing down my own web sites' download (transfer) with too many graphics (remember, all of those symbols counts as hits.) If you go to a home page then in to another page on the web site and back to the home page that will be counted as 2-page views because the original home page will be cached in your browser. 

User Sessions (unique users): This is one of the most difficult ways to measures a web sites' success. To be a unique visitor you must be measured by cookies that are left behind, password protecting home pages or finally the most common method which is counting the IP address that made a request of your web site. Counting IP addresses would seem as a very accurate way of measurement however most people don't work off a static IP. In other words right now you do not have your own IP address assigned to you. One day you probably will like a social security number but not today. The computer you are working on probably does have a number assigned to it however your local ISP will have a firewall or some other filter that will distort this number. Your local ISP more likely is using dynamic IP addresses which change constantly. Also to really mess things up is a unique users one that hits a site twice every hour (like I do with Ask Jeeves)? Is that counted as one or two? This would depend on how the log analyzer is set up in the beginning. 

 

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