I struggled with Pay Per Click engines for years. These PPC companies like Overture and Google can definitely drive targeted web traffic. There is only one major problem: You have to have a lot of money to be in a top search engine ranking! As a small businessman I saw my own PPC (pay per click) bills start at $600/month per site. I was certainly getting the traffic but I was losing all of my profits.
The bottom line: As a small businessman I was spending all of my profits on Pay Per Click Advertising! There had to be a better way. There is! It didn't take me long to learn that I needed a better method to advertise with the search engines. I had always heard about optimizing web pages using the SEO method. After years on the web I thought I was doing exactly what the search engines wanted with no real results... Then I noticed something. I noticed that one of my pages was ranked very high with a popular keyword search term. When I noticed that this page was ranked high...
You need to take control of the SEO process as well.
Don't worry. You can have a successful Search Engine Optimization program. I have studied this type of program for years. Even better I know how difficult the web can be for a new comer such as yourself. All of these terms and acronyms are enough to make you puke. A successful SEO strategy should drive targeted web visitors to your site. It should completely eliminate your PPC advertising costs for your optimized keywords.
David Peterson's Search Engine Optimization guide for the Beginning Webmaster is given away free when you purchase a copy of Been There - Done That : The 15 mistakes you must avoid when starting your home based business. Our SEO guide is written in easy to understand language. There are many screen shots in it so you can see exactly where you should be optimizing your website's HTML. Here are the topics in David Peterson's Search Engine Optimization Guide for the Beginning Webmaster:
Give your advertising budget a break. Learn how to optimize your website so you can start receiving the visitors that you need to succeed.
Click Here for your FREE copy of David Peterson's Search Engine Optimization Guide!
Sincerely, David Peterson Author of: Been There - Done That
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