MLM Hater?

MLM Hater

Are you a Multi Level Marketing believer or an MLM hater?


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MLM Hater?

© David Peterson – 2006

There are probably thousands if not millions of MLM Haters in the world today. People who felt they have been monetarily ripped off, stuck with product they could not sell, or even pressured to continue running a business they were not capable of running. I am not one of those people.

I may not be an MLM Hater but I’m not actually strong proponent either. My ezine articles that I write come from a variety of real life topics. This week it came from my temporary job of Jury Duty. I was standing in the Jury Waiting Room and one of my fellow Jurist starts talking about Melaleuca. He had a variety of aliments and had just started using the product. He then led in, with “…did I ever think about selling this product…” Now being the business writer that I am and being a fulltime Sales Manager I thought this was a pretty weak pitch so I thanked him, said no, and gave him a little MLM business advice. Now I’m going to bring that advice to you.

What is not to like about MLM’s in general? They are real businesses with low start up costs. For under a couple hundred dollars you get your own website professionally designed. You get a proven business model. You typically get experienced coaching from people who have made the business model work. You will meet lots of people in your organization that have made a lot of money working that exact business model. So in general what’s not to like?

How is it possible you could fail at running your own MLM? Everyone around you is getting rich! Well, here’s how - It is very possible you will fail if you do not correct these three basic business errors:

1)    You rarely use the product, you really don’t know how it works, and you have a hard time being passionate about the product. Rule #1 in sales is if you can’t sell yourself the product then no one else is going to buy it from you. Passionate people will tell their Melaleuca story like this “…I used the product on my knee for two straight weeks and the pain slowly went away, I’m now pain free….” Compare that statement to this one “…Trust me Melaleuca is great!” – Yea right, I bet you haven’t even used it. It becomes very easy to talk about a product, any product, which you know and love. You don’t have to “sell” it you just have to talk about it passionately. In sales we call that – Painting a Picture for the prospect.

2)    You go right into MLM member recruiting without a plan. You buy into your “up-line’s” rhetoric that this will be easy and everyone will be knocking on your door trying to get started with you. Here’s a perfect example… last week a very good friend of mine tried to get me to pay $450 to join an MLM dealing with music downloads. It’s not that I wouldn’t entertain any MLM but in this case I don’t download music, and he knows I’m already too busy in my own business. He doesn’t have a plan on who he should be recruiting for this type of business. He should be taking an ad out in a college newspaper not pitching a 45 year old man.

3)    You don’t treat your new MLM as a business. You treat it as an opportunity. What’s the difference? A business has to be worked and worked hard. An opportunity is something that allows you to stick your toe into the water to test the temperature before jumping in. Using the music download MLM above as the example my friend needs to realize quickly that he has a lot more money to spend on advertising, bookkeeping, and purchasing the product himself before he even gets his first customer or first member. Real businesses do not fall out of the sky; they have to be worked.

What’s not to like about an MLM business? You get a low cost, successful business model. But before you jump in realize that to succeed you better be passionate about your product, have a recruiting plan, and treat it from the very first day as a business not an opportunity. 


David Peterson

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